Blocky vs FlowMapp
The UX planning suite — sitemaps, user flows, personas and journey maps in one workspace.
What FlowMapp does well
- A genuinely broad UX toolkit: sitemaps, user flows, personas, customer journey maps
- Content collection fields attached to sitemap pages
- Clean, designer-friendly visual style for client presentations
- Sensible per-project pricing for small teams
Genuinely. This section isn’t a trick.
Where the planning workflow breaks down
Content is collected against pages, not written into wireframe sections — there’s no sense of what the words will feel like on the page, and no per-section stages, owners or due dates driving them to done.
Feedback is comments, not sign-off: nothing freezes what the client agreed, nothing flags when approved content quietly changes afterwards.
The suite’s breadth is the trade-off — each artefact is lighter than a dedicated tool, and the copy workflow is the lightest of all.
Side by side
| Feature | Blocky | FlowMapp |
|---|---|---|
| User flows, personas & journey maps | — | |
| Content written inside wireframe sections | ||
| Five-stage copy workflow with owners & due dates | ||
| Client comments threaded with your team | ||
| Named per-section approvals + audit trail | — | |
| Mega menu builder | — | |
| AI-ready Markdown/JSON export | ||
| Flat team pricing | — |
FlowMapp's published plans start around $9–15/month and scale with projects (checked July 2026 — verify current pricing before relying on it).
When FlowMapp is the better choice
- Your deliverables are UX artefacts — flows, personas, journey maps — not just structure and words.
- You want one lightweight workspace for early UX discovery across several client projects.
- The sitemap is a presentation piece and the copy will be handled elsewhere anyway.
If that’s you, use FlowMapp with our blessing. If the words and the sign-off are the problem, that’s ours.
Weighing the whole field? See the best FlowMapp alternatives.