Sitemap templates
What pages does a {industry} website need?
A starting page tree per industry, with the wireframe sections each page usually carries and roughly how many words it needs. Copy the outline into a Blocky project and start writing — or just steal the structure.
Dental practice
10 pages · Independent and group practices, cosmetic and general dentistry.
A dental practice site sells two things: trust and the next appointment. Treatments get their own pages (they are what people search for), the team page carries the trust, and every page ends in a way to book.
See the sitemapLaw firm
11 pages · Solicitors and small-to-mid firms; conveyancing, family, employment, commercial.
Law firm sites are read by people in a difficult week. Practice areas need plain-English pages that answer the first three questions, the people pages need real credentials, and the tone must not shout.
See the sitemapAccountancy firm
10 pages · Small practices serving owner-managed businesses, contractors and landlords.
Accountants win on clarity of offer and proof of calm. Package pages with fixed fees convert; a "who we work with" page lets a visitor recognise themselves; the team page does the trust work.
See the sitemapArchitecture studio
9 pages · Residential and small commercial architects, interior architects.
A studio site is a portfolio with a process attached. Projects carry the images and the story; the process page answers "what is it like to work with you"; the studio page names the people who will actually turn up.
See the sitemapRestaurant
9 pages · Independent restaurants, cafés, bars and small groups.
Nobody reads a restaurant site; they check it. Menu, hours, address and booking must be reachable in one tap, and the story page exists for the people deciding between you and the place next door.
See the sitemapEstate agent
9 pages · Independent sales and lettings agents, single branch or a few.
Buyers and sellers arrive with different questions. Split the site by intent — selling, letting, buying — put the valuation form everywhere it makes sense, and let the area guides do the long-tail search work.
See the sitemapTrades business
8 pages · Plumbers, electricians, builders, roofers, decorators — sole traders to small firms.
Trade sites convert on three things: what you do, where you do it, and proof you turn up. Service pages and area pages both earn search traffic; reviews and accreditations do the rest.
See the sitemapCharity
12 pages · Local and national charities, community organisations, foundations.
A charity site has two audiences pulling in different directions: people who need help and people who can give it. Give each a clear path from the home page, and make the impact page the proof both are looking for.
See the sitemapSchool
11 pages · Primary and secondary schools, independent schools, academies.
School sites serve prospective parents, current families and inspectors at once. Admissions is a journey with dates; the "our school" section carries ethos and results; the parents area is the one people use weekly.
See the sitemapSaaS startup
9 pages · B2B software, pre-launch to Series A.
Early-stage software sites over-explain the product and under-explain the change it makes. One home page that demonstrates, a features page organised by job-to-be-done, honest pricing, and comparison pages for the searches you cannot win on brand.
See the sitemapPhotographer
9 pages · Wedding, family, commercial and portrait photographers.
A photography site is judged in the first three images and booked on the pricing page. Keep galleries by genre, put packages in plain numbers, and let the about page sound like a person.
See the sitemapGym or fitness studio
8 pages · Independent gyms, CrossFit boxes, yoga and pilates studios.
Gym sites sell a decision people have half made. Memberships need to be simple and visible, the timetable is the most-used page, and the coaches page turns a facility into a place people belong to.
See the sitemap
Start from a template, in your own workspace.
Paste any of these outlines into a project and every page appears in the tree, ready for sections and words.
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