Every website project has a phase nobody owns. The sitemap lives in one tool, the copy lives in nine documents, and the client’s approval lives in an email that says “looks great!” about a version nobody can find any more. Then design starts, and all of it gets renegotiated inside Figma comments at three times the cost.
We run an agency. We got tired of paying for that phase twice — once when we skipped it, and again when it came back as revisions. Lorem ipsum is debt: every placeholder paragraph is a decision postponed to the most expensive possible moment.
The cheapest place to change your mind about a website is before anyone designs it. That phase deserves a proper tool, not a folder.
So Blocky holds the whole phase in one place. The structure is a tree of pages you can drag. Every page is wireframe sections with real words in them — words with an owner, a stage, and a due date. When the words are ready, the client gets a one-click sign-in link in every email — nothing to learn, no per-seat charge. They read the site the way visitors will, talk in the same threads as your team, and approve it section by section.
And approval means something here. Every yes is recorded per section, with a name and a timestamp — frozen exactly as approved. If an approved section changes later, it’s flagged and goes back for re-review. Three weeks later, when someone asks “did we agree to this?”, there’s an answer instead of an argument. Sign-off that stands up.
Then the phase ends properly: approved content exports as structured Markdown and JSON — sections in order, statuses intact. Designers start from real words. AI tools like Claude Code can build straight from it. Approved content in, working site out.
That’s the whole pitch. Not a design tool, not a CMS, not a whiteboard — the tool for deciding what the website says, and proving everyone agreed.
Who’s behind this
Blocky is built by Gareth Thurlow and the small web agency he runs in the UK. It started as the internal tool the agency used to plan its own client sites — sitemaps, wireframe copy and sign-off in one place — and every feature on this site was used on a real client project before it was described here. The agency still plans every website in it, which is why the changelog moves.
From a real audit log, names removed: “approved the section ‘Hero’ · [client] · 09:41 · fingerprint 3f1c…9b” — the kind of line a “did we agree to this?” conversation ends on.
The Free plan is the full core loop on one real project — every claim on this page, checkable.
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